Cutting Edge Technology for NEW Corinthia Hotels website
31 January 2011
Fantastic ‘Megasale’ offer marks website launch – Marking the launch of its new world class website, Corinthia Hotels have come up with a one-time ‘Megasale’ offer that allows visitors to book any one of six Corinthia Hotels in Budapest, Lisbon, Prague, Malta and St Petersburg at an incredible 50% discount on each hotel’s best available rate. The inaugural offer, open till end of February 2011, is valid for all stays of a minimum of two nights throughout the whole year. Bookings must be made directly through www.corinthia.com/megasale
The new corinthia.com website was produced by a team of experts led by Brian Pratt, the Company’s Senior Vice-President Loyalty, Distribution and MIS. Launched in tandem with the opening of reservations for Corinthia’s Grand Hotel for the 21st Century, the flagship Corinthia Hotel London, which is due to open in the beginning of April 2011, the website was developed with Corinthia Hotels’ newly embraced ‘Craftsmanship of Care’ philosophy in mind, utilising vivid imagery and the latest innovations in e-commerce technology that put it on a par with the top websites around the globe.
Among its most compelling features, corinthia.com provides for direct and immediate on-line bookings for all Corinthia hotels worldwide through a new, sophisticated and easy to use booking engine that also incorporates aspects of social media integration. Dedicated Global Distribution System (GDS) codes help facilitate travel agency bookings and allow all Corinthia hotels to continuously update their particular pages themselves with special offers, rate changes and other hotel news. At the same time, a detailed RFP (request for proposal) form will guarantee a same day response by the Corinthia Events team for Meetings, Incentives, Conferences and Events (MICE) enquiries.
Commenting on the launch of corinthia.com, Tony Potter, Chief Executive Officer and Managing Director of CHI Hotels & Resorts (exclusive operator of the Corinthia Hotels brand) said “This remarkable new website, together with the launch of our first Grand Hotel for the 21st century in London, mark a new era in Corinthia’s development strategy. Both state-of-the-art in their inception and both consistently innovative in style and content, the two latest Corinthia ventures will help us attain much deserved worldwide recognition for our luxury brand, which has already honed its Craftsmanship of Care skills across more than 40 years of operations in cities and resorts around Europe and the Mediterranean basin. Corinthia wants to become a global player, so they will also serve as our calling card for our brand’s continued expansion into major cities such as New York, Paris, Rome and even further afield.”
Apart from being appealing to the eye and very user friendly, the site offers extensive information not only on each Corinthia hotel, but also on the countries and regions where they operate. Information includes maps, country profiles, incentive packages and last minute offers. Each Corinthia Hotel is described in every detail and attractive images and virtual hotel tours are also available. A section is dedicated to careers at Corinthia and yet another section to the media, with useful company contact details, press release archives and media accommodation requests.
With nine hotels in seven countries and a network of sales offices in ten major European cities, the new website is a most welcome tool that will help Corinthia Hotels increase brand awareness and greatly assist sales efforts throughout the hotel chain.
CONTACT: Manuel Briffa
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